What is your personal brand? And yes, you do have one.
Your personal brand is not what you say you are, but how people feel about you.
When people think about you or hear your name, what are their feelings and perceptions about you? What do they say about you when you’re not around?
Now you can influence how people feel about you by behaving in a manner in which you want to be seen but you have to be consistent because if you’re not then you will tarnish your own brand.
And being consistent is hard unless, you always remain true to yourself and behave as the person you really are, not what you think people want you to be.
You are the CEO of you and the great thing about brand you is that you always have a choice about how you want to be seen and thought of, so choose wisely.