Fear, Uncertainty and Doubt. The job of a marketer is to fuel these 3 most common emotions to move you to action. However, these are also the emotions that will prevent you from doing what you want to.

Here are some common examples of self-inflicted F.U.D.

What if I fail?

What if I look/sound stupid?

What if no one likes my idea?

Who wants to hear me speak?

Why would they pay me more?

What if I change and they don’t like/love me anymore?

I don’t have any good ideas?

I’m too, old, young, short, tall, fat, thin, poor, rich…(insert your own doubt here) to do what I want to.

Recognize that we all at some time or another suffer from these thoughts and emotions. I can tell you right now as I write this that I’m thinking of at least three of them : ) But I’ve decided to plough through and not let them stop me from doing what I want to.

So as you go about your day today pay close attention to your thoughts and see if F.U.D. is holding you back from doing what you want to.

“I say I am stronger than fear.” – Malala Yousafzai